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Why Use Qualitative Research ?

Our qualitative research experts focus on not only in understanding the issues in-depth but also reveal the emotions, the motivations, the barriers behind those human actions which gives clients a deeper insight leading to success or failure of their business.

At Dabster we regularly conduct both large- and small-scale qualitative research projects by utilizing a wide range of methodologies depending on the requirements of clients.

  • In-person focus Group
  • Online Focus Group
  • Online Bulletin Board
  • Individual Depth Interviews (IDIs)
  • In-depth Telephone Interviews
  • Ethnographies
  • Workshops